AdWeek covered our latest partnership with Sports Illustrated to test content-unlock advertising in front of the weekly SI cover story. The story was picked up by Business Insider and Digital Journal. Click here to read the original piece.
Earlier this week, the Wall Street Journal published an article about finance professionals turning into Silicon Alley entrepreneurs – and included some thoughts from our CEO Matt Minoff! Read the article here.
Earlier this week, Nielsen and Vizu released their 2013 Outlook on Online Advertising (available here). Among other interesting points, the study called out the idea that brand advertising has caught up to direct response in online channels. Brands are only beginning to maximize the ability of online channels to tell their story. The rich, interactive, engrossing capabilities of web, app and gaming environments make
At Wednesday’s PaidContent Summit, MLB Advanced Media CEO Bob Bowman told the audience that he believes all publications should have free and paid offerings as part of their business models. He asked, “Who are you to say: ‘we don’t want your money?’” Traditional publishing grew from multiple revenue streams: subscription income, newsstand sales, and paid advertising in various forms. As they’v
NEW YORK(BUSINESS WIRE) Selectable Media, a leader in enabling consumers to unlock digital content, today announced its expansion to Los Angeles and Chicago with a number of new hires and the addition of a new Board Member. Following revenue growth of 250 percent and doubling headcount in 2012, Selectable is adding to its sales and marketing capabilities to continue developing relationships with publishers and br